Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it for the purpose for which it was provided? If not there may be some serious consequences to your business.
In this episode the team is joined by GDPR expert Ian Sinclair-Ford from Data Guardsman who goes through some of the benefits and pitfalls to ensure your marketing database is always grown and utilised properly.
If you would like to know more about Ian’s services you can contact him by visiting www.dataguardsman.co.uk/contact