It is a battle that has been fought over the centuries….
Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first? Why can’t we all just get along?!
This week our sales and marketing experts do battle to settle once and for all this most complex of debates, to help you understand the subtle differences, where they fit into your business needs and most importantly how you can get them to work together in order to gain the maximum benefits.
Let battle commence…