Looking for business tips & ideas? Discussing all things business to help you achieve greater success through useful tips & ideas
About the show
Check out all our shows below.
Episodes
15
Jul
Ep61 – Time to review your business plan?
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...
01
Jul
Ep60 – How to cope in tough economic times
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it's safe to say running a...
27
Jun
Ep59 – Sorry it’s been a while!
We're really sorry it's been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans...
16
May
Ep57 – Thinking of starting a business?
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things...
16
May
Episode 56 – To be or not to be a Solopreneur
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying...
21
Apr
Ep55 – What’s your most useful business tool?
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.
With thanks to our guests;
Andrew Dwerryhouse - Wild...
30
Nov
Ep54 – Does Networking work?
Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of...
11
Oct
Ep55 – What’s your favourite business tool tip – Details on how to guest on the show
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where...
11
Oct
Ep53 – The benefit of business exhibitions
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?
The gang attended the Wirral and Chester Business Fair to interview...
13
Sep
Ep52 – How to determine your perfect price point
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?
The fact is price is just one...
02
Sep
Ep51 – Can an Introvert run a successful business?
Running a business requires many attributes and skillsets, some of which you may never have anticipated needing nor perhaps used before.
This week the gang discuss whether introverts make good business owners. Are you forced...
18
Aug
Ep50 – The Pod in the Park Live Show
We made it to 50 episodes, and to celebrate the occasion, our gang took a trip to The Anchor Inn, Irby for a live show featuring former guests, brand new faces & a one-off...
28
Jul
Ep49.1 – The #podinthepark Launch!
Missed out on all your festivals this year? Listen to the show & would like to meet the team? Perhaps you'd even like to be a guest? Maybe you'd just like an excuse to...
20
Jul
Ep49 – Which Platform should I use?
This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.
Here are this weeks resource tips:
Canva
Publer
If you...
06
Jul
Ep48 – COVID has ended & all is fine now…isn’t it?!
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How...
22
Jun
Ep47 – Analysing Analytics
Analysing your business, your prospects & customers is a great way to understand where your work comes from, where you might find new customers & how you might improve your service to attract even...
09
Jun
Go Fish – Ep46 – Do Reviews really matter to your business?
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors!
It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...
11
May
Ep45 – Does your imagery capture your brand?
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery.
What does the images you use for your business say about...
01
Apr
Ep44 – Lockdown Stories
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...
10
Mar
Ep43 – Secrets to Effective Email Marketing
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems?
In...
24
Feb
Ep42 – Has COVID-19 changed our social media behaviour?
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...
09
Feb
Ep41 – Making the most of Zoom
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this...
27
Jan
Ep40 – Solving the Headaches of Marketing from Home
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing.
In this episode the Go-Fish look...
06
Jan
Ep39 – New Year, New Plan, New Goals?
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in...
16
Dec
Ep38 – The Art of Printed Marketing
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period.
In this episode the team...
09
Dec
Ep37 – What is the trick to SEO?
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why?
Well in this episode the team are joined by SEO expert Jake Powell of Bespoke...
02
Dec
Ep36 – Learning the Art of Video
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is...
25
Nov
Ep35 – Christmas Special
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a...
20
Nov
Ep34 – Knowing Your No’s!
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is...
02
Nov
Ep33 – The Sales Dojo
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or...
28
Oct
Ep32 – The Benefits of Video & Audio
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace.
This week the gang look...
22
Oct
Ep31 – The Art of Presentations
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...
14
Oct
Ep30 – The Benefits of a Mobile App
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...
07
Oct
Ep29 – What makes a good post
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.
In this episode the...
30
Sep
Ep28 – Pay-Per-Click
We have all used Google to look for things, but how many understand the process of getting your business to show at the top?
No, we're not talking about search engine optimisation, but rather pay-per-click...
24
Sep
Ep27 – The Sales Funnel
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers.
In this episode the team look at this concept in more detail...
16
Sep
Ep26 – Pinterest
You might of heard of Pinterest but do you know what it actually is and how to use it?
If you thought Pinterest was a social media platform or didn't realise it competes with Google...
03
Sep
Ep25 – Direct Marketing
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best!
In this episode the...
27
Aug
Ep24 – CRM Systems
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.
Thankfully...
17
Aug
Ep23 – Facebook
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...
05
Aug
Ep22 – The importance of having a website
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!
With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...
16
Jul
Ep21 – Your Actions, right now!
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...
08
Jul
Ep20 – Who is my perfect customer?
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.
In this episode the team break down...
30
Jun
Ep19 – Marketing within GDPR
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...
17
Jun
Ep18 – LinkedIn
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business?
Well if that's the case don't panic because we...
10
Jun
Ep17 – Social Media for Beginners
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business.
In this episode the team are joined by special...
03
Jun
Ep16 – Marketing for Start-ups
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls.
This...
27
May
Ep15 – Public Relations
PR is a phrase many will recognise but perhaps few will truly understand.
This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...
23
May
Ep14 – Q&A Session
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times.
If you would like to get in touch to ask a...
20
May
Competition Time
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort!
To enter you simply need to follow us on one of our social...
20
May
Ep13 – Lockdown Lethargy
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...
15
Apr
Ep12 – A New World & New Offerings
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...
30
Mar
E11 – Marketing in a Crisis
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...
10
Mar
E10 – Building an Audience
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...
24
Feb
E9 – Extended Reality
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!
This week the gang has a special guest, Owen Cotterell from Juice Creative....
12
Feb
E8 – Branding
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...
28
Jan
E7- Procrastination
Ironically this show is late up! Clearly we procrastinated.
This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...
09
Jan
E6 – Social Media
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...
09
Dec
E5 – Network Marketing
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.
This week, with the help of special...
27
Nov
E4 – Marketing Strategy
This episode looks at the most underestimated marketing tool - The Marketing Strategy.
Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...
16
Nov
E3 – DIY Marketing
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...
30
Oct
E2 – Sales Vs Marketing
It is a battle that has been fought over the centuries....
Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...
22
Oct
E1 – What is marketing?
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!
In the...
16
Oct
Go Fish – Promo
Introducing the podcast that takes the headache out of your marketing plans.
Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...
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